Category Money & Deals

A UGC rate is not one number. It is a stack: creative fee, edits, usage, paid rights, exclusivity, speed, and how much the brand will make from the asset.

Brands do not need your life story. They need proof you can sell the product, a clean way to judge fit, and a reason to reply before they forget you.

Brands expect to pay extra for usage rights, whitelisting, and exclusivity. Most creators give these away for free and lose thousands on every deal.

Sponsorships surged 54% last year. A breakdown of who's getting paid, how much, and how to calculate your rate.